Anyone seen the video for Coldplay’s “The Scientist”? If not, go watch it in Windows Media format at MSN (of course, you’ll need a fairly decent connection for it to be viewable).

It’s very surreal, to say the least, reminiscent of the works of Michel Gondry; like the movie Memento (to which many reviewers have compared it), the video tells a perfectly coherent story, with the added twist of being entirely in reverse. It’s a perfect visual pun on the chorus of “going back to the start”. And yes, lead singer Chris Martin really did learn the lyrics backwards for the video shoot, a fact which Martin compared to speaking an alien language and, obviously, quite an impressive task in itself.