I’ve gotten about seven or eight copies lately of a spam which begins: “DOES EMAIL ADVERTISING WORK? It just did.”

OK, so e-mail advertising may indeed work; I’ve several times clicked on ads in e-mail newsletters that I did sign up for. When you send the same ad to the same person repeatedly, without permission, and with a subject line written in Old High Gibberish, however…it gets a little annoying, to say the least.

And of course, it’s an ad promoting an e-mail marketing service. If it’s run anything like this, you’re discouraging potential customers from using it!

<mutters at clueless marketing types>