I am such a font geek
Cooper Tires‘ typographically self-referential logo is rather well-known amongst the typographic community, but it’s hardly the only logo of its ilk.
In fact, I noticed something very similar today while watching someone drink a Slim-Fast shake.
You see, Slim-Fast has a line of diet foods for sale with the brand name of Optima. I’ll give you one guess as to what font the logo is based on.
(For those who don’t get it: check out the font samples for Cooper and Optima.)
I have to wonder whether this is the result of creative typographical wordplay or just laziness. 😀
